How We Use Your Data

William Hill Global PLC controls the personal data of customers covered by these pages. It decides how that data is used when you register for or use our online services.

Information we collect

Registration and account records include your name and title, your username and account number, gender, date of birth, telephone number, home address, geolocation, security answers, marketing preferences and email address. You must tell us when these details change.

We also record betting and gaming activity, deposits and withdrawals, payment methods, audit logs, market-research responses and contacts with Customer Services. This can include telephone calls and information you share in chatrooms.

Verification and account-management data may include ID checks, source-of-funds information, financial details, safer-gambling records and information from public sources or third parties. Device and technical information includes your internet protocol address. Cookies and similar technologies may collect information about how you use our services.

How we use it

We process personal data to open and run your account, accept funds, provide games, administer bonuses and deliver customer support. We use it to verify the details you provide, complete identity and anti-money-laundering checks, detect fraud and prevent or detect crime.

Your play, deposits, spending and limits may be monitored for safer-gambling purposes. This includes acting on self-exclusion, deposit limits, time outs and product blocks. We also analyse service use, test products and systems, communicate important changes and manage access to our products.

Where allowed, we use data to personalize services, understand preferences and send marketing about products or promotions that may interest you. Marketing messages are based on your consent. You can change your preferences or use an unsubscribe option. Cookie consent can be withdrawn through your browser or device settings.

Who may receive your data?

We share personal data when needed with service providers and other recipients that support our operations. These can include payment and game providers, fraud-checking and credit-reference services, advertising and social-media businesses, behavioural-analytics services, customer-vulnerability services, debt-recovery agencies and companies in our group.

Regulators, public authorities, law-enforcement agencies, external complaint bodies and sports-integrity organizations may receive information where required. Personal data may also be shared for verification, legal compliance, investigations or the delivery of services.

Your rights and choices

You have rights to information, access, rectification, erasure, restriction of processing, objection and data portability. You may withdraw consent and lodge a complaint with a supervisory authority. You can also object to decisions made only by automated means or profiling that have legal or similarly significant effects, and you may ask Customer Services for a person to review such a decision.

These rights can be limited in some circumstances. To make a request, contact Customer Services. They can also help if you want more information about data sources, processing based on legitimate interests or how your rights apply.